This page lists what sets the McPherson LawFirm, PC, apart from other lawfirms. It includes professional practice philosophies, billing philosophies, and other principles that guide how this LawFirm provides legal services.
We prefer to work with clients who share and appreciate our way of doing things, so if you see some things here you agree with, and that make sense to you, please contact us for assistance with your legal needs.
APPOINTMENTS AT YOUR PLACE OR OURS
In the Dallas/Fort Worth area, Mr. McPherson often visits his clients at their offices instead of always having them come to his office, without charging for travel time. This helps provide a higher quality of service, in that it provides an opportunity to identify issues with legal repercussions which you, the client, either don't see or don't know to look for. Since this is a state-wide practice, Mr. McPherson charges out of pocket travel expenses (for example, airfare) but does not charge for time traveling (to the airport, in the air) unless that time is spent actually working on your case. This helps this LawFirm compete with lawyers anywhere and everywhere in Texas, a/k/a God's Country.
NO NICKEL AND DIMING YOU
Some law firms make their fax machine and copier into separate profit centers by charging you the client for faxes and copies. Charges can be as high as $1 to $2 per page for faxes, and around $0.25 per copy. This LawFirm doesn't do this. Copies and faxes, phone service charges, postage, and most overnight deliveries, are all on the firm. It makes for a more simplified invoice. And you pay for the things that provide value to you.
NO IVORY TOWER MENTALITY
Theory is great, and in the law practice technicalities can be everything. But that doesn't mean we as lawyers have to put ourselves up in an ivory tower, isolated from reality, to provide top quality service. Mr. McPherson stays focused on not just the theory of the law but also the practicality of the solutions suggested, transactions negotiated, and attacks and defenses made.
Also, Mr. McPherson was trained in real estate law from the time he started practicing law in 1990. Environmental issues need real estate lawyers who understand how real estate is used to make money, and the various challenges to that profitability (such as environmental issues). There are many rules and principles of law that are unique to real estate. Mr. McPherson believes that one of the ways to avoid ivory tower menalities in environmental matters is to use an environmental attorney that has been first steeped in "normal" real estate law. Not coincidentally, that would include Mr. McPherson.
YOUR LAWYER SHOULD BE A SCHOLAR
The law is a jealous mistress, so they say. What they mean is that to be any good at it, one must devote one's life to it more fully than other jobs and professions. The law is living and breathing, always changing. Lawyers should devote time not just to billing clients or generating work, but to staying informed on developments within their chosen practice areas. Clients pay less to educate the lawyer and get more value for their money. As you will see on the About Mark page, Mr. McPherson devotes substantial non-billed time to keep up with changes, cutting costs for and increasing value for clients.
DELIBERATE
AGGRESSIVENESS
Mr. McPherson can act aggressively when needed. But he isn't aggressive just to be aggressive or to show off. Transactions and regulatory responses need patience at times, and quick action at other times. Regardless, the choice should be made deliberately as opposed to merely responding emotionally, or responding to kick up sand, so-to-speak, just to impress the client.
LIMITED PRACTICE
Mr. McPherson has chosen areas of law he enjoys, and has limited his practice to these areas only. he doesn't want to be all things to all people. Should you need a lawyer in another field, he will most likely be able to refer you to other counsel, or associate with them on your matters. Mark McPherson is Not Certified by the Texas Board of Legal Specialization.
TECHNOLOGY
It continues to change and challenge the very foundation of the practice of law. It is now possible for a small practice to have all the resources that have historically only been available to large law firms, without the traditionally high associated overhead. Computer databases of statutes, case law and regulations make it possible to provide a higher quality of service in less time and at reduced costs. This lets us stay smaller, quicker, and more flexible, for our clients' benefit.
Technology also allows this LawFirm to effectively provide services to clients all over the State of Texas effectively. This LawFirm believes in modern telecommunications technology and we incorporate it in our practice.
ENJOYMENT
We enjoy what we do, and we enjoy serving our clients and seeing them succeed. Not that this makes us unique from all other lawyers, but it does positively affect our attitudes.
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